1 Jan 2026
Malaysia on the Global Wellness Map
Green Wellness (M) Sdn Bhd is proud to serve as the Official Country Partner of the Global Wellness Institute (GWI) for Malaysia, bringing globally recognised wellness research to the national context. Through this collaboration, Malaysia's wellness economy is now quantified for the first time, highlighting its rapid growth and emerging global relevance.
According to GWI's Global Wellness Economy: Malaysia report for data 2019-2024, the country's wellness market is worth $31.8 billion, ranking 10th among 45 Asia-Pacific countries and 29th globally. Key growth sectors include:
These insights, made possible through Green Wellness Malaysia's partnership with GWI, empower entrepreneurs, investors, policymakers, and stakeholders to make data-driven decisions and foster sustainable growth in the wellness sector.
Living Well in Malaysia
Malaysia's wellness ecosystem is deeply rooted in nature and culture. From ancient rainforests and highlands to tropical islands and mineral springs, the country offers diverse environments for recreation, relaxation, and wellbeing. Multicultural traditions from Malay, Chinese, Indian, and indigenous communities shape unique wellness practices—herbal remedies, traditional massages, Ayurveda, acupuncture, and forest-based therapies—blended with modern innovation in spas, fitness, and medical wellness facilities.
The country's cuisine, abundant in fresh fruits, vegetables, and healing herbs like turmeric, lemongrass, and ginger, complements these wellness traditions, supporting both health and vitality. Eco-wellness resorts and integrated health retreats are emerging, marrying age-old wisdom with sustainable, contemporary wellness experiences.
MALAYSIA ECONOMY REPORT
This country report is the only detailed measurement of the size of Malaysia's wellness economy, presenting data on its eleven wellness sectors. The report shows the trajectory of the wellness economy in Malaysia from 2019 to 2024, as well as subsector details where data are available. It also contains global and regional comparisons to show where Malaysia stands vis-à-vis its peers and competitors. This report and its data will be valuable for any businesses and investors who are interested in the opportunities and potential offered by Malaysia's dynamic wellness market.
Activating Research Through Engagement
Through its flagship International Wellness Expo (IWE), Green Wellness Malaysia translates these global insights into action, collaboration, and innovation, connecting stakeholders, showcasing solutions, and supporting Malaysia's sustainable wellness growth.
Grounded in global research and local relevance, Green Wellness Malaysia is proud to contribute to positioning Malaysia on the global wellness map, advancing wellness that is informed, inclusive, and sustainable.
IN PARTNERSHIP WITH THE GLOBAL WELLNESS INSTITUTE (GWI)
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The Global Wellness Institute (GWI) is a globally recognized non-profit organization dedicated to advancing wellness through research, education, and thought leadership. Its insights and data play a critical role in shaping wellness policies, business strategies, and industry development worldwide. Green Wellness is honoured to serve as the GWI Country Partner (Malaysia), supporting GWI’s research and initiatives to advance global wellness standards and foster industry growth. |
